5200 Ultra–Durable Footballs have been donated to grassroots and youth football throughout Mongolia
The Asian Football Development Project (AFDP) has joined the Mongolian Football Federation (MFF), the Asian Football Confederation (AFC) and One World Futbol Project (OWFP) to collaboratively launch the Ultra-Durable balls donation in Ulaanbaatar.
"AFDP is delighted to be continuing its support to football in Mongolia together with our partners through the One World Futbol initiative, but also through backing the Magic Ball grassroots championship for schoolchildren and the distribution of UEFA-donated balls. We hope to be able to take our support to all of Asia and help push the process of football development forward," said AFDP Chairman HRH Prince Ali Bin Al Hussein.
In May 2012, Chevrolet became the founding sponsor of One World Futbol Project, pledging to donate and support the distribution of at least 1.5 million Chevrolet-branded One World Futbols worldwide over three years. ‘The balls will be used in programs that provide education, teach essential life skills and encourage conflict resolution to youth living in disadvantaged areas’, stated a Chevrolet representative.
It is claimed by Chevrolet that, ‘the ultra-durable One World Futbol never needs a pump and never deflates – even when punctured multiple times – making it ideal for play in all types of terrain and harsh environments’.
AFC President Shaikh Salman Bin Ebrahim Al Khalifa expressed his pride at AFC’s involvement with the initiative stating that, ‘the program has far reaching effects in giving youths, even those in remote, underprivileged areas, a chance to play football and enjoy the game’. According to Shaikh Salman, ‘One World Futbol Project has done a remarkable job in helping develop the game in Asia by offering such a unique product, and AFC’s Member Associations including Mongolia are benefitting greatly from it’.
The Asian Football Development Project (AFDP) is a not-for-profit Jordanian-based Youth Commission founded in February 2012. They help Asian football organisations and development organisations by using football as a tool for social development with needs-based assistance
AFDP aim to contribute and to promote social development through football and to establish regular grassroots and Youth activities for boys and girls aged 6 and above in all territories in Asia. Some of their programs include: Youth Education Programs (such as grassroots programs); women's empowerment and inclusion through football (such as coaching at all levels); football for development (including projects for improving health and education); protection of and innovation in the game (such as helping football organisations open up new football sectors to enhance their reach and positive impact); fostering partnerships, networking, awareness and knowledge sharing (such as mentoring relationships with UEFA and other Confederations).
‘AFDP leads, and provides support to, projects which develop football and society through football. We give priority to initiatives focusing on youth, women, protection of - and innovation – the game and the fostering of partnerships, networking, awareness and knowledge-sharing’, highlighted AFDP.
Currently, football in Asia is not as well organised as is could be especially when it comes to grassroots, youth, and women's football, it is claimed. ‘With youth comprising 98% of the football players and 99.8% being amateur (according to FIFA), this is therefore a tremendous loss for professional football and therefore social development. It is here we want to invest - at the basis of the pyramid where we can contribute to the creation of a lot of success stories in Asia in the near future’, highlighted AFDP .
The donation of 5200 durabe balls to Mongolia grassroots football is therefore a massive step forward for development. MFF President, Ganbold Buyannemekh, is happy to be one of the earliest Asian countries to receive the balls. ‘These balls will be distributed to selected rural schools, NGOs and organizations which are working closely with community football and grassroots football development in numerous parts of Mongolia. The balls will be distributed to these organizations based on the size and the need of the program’, highlighted Ganbold Buyannemekh.
One World Futbol Project hopes that these joint efforts across Asia and with the relevant football bodies will bring the ‘healing power of play to disadvantaged communities (where play and sports are used to foster social change) by making, selling and distributing the One World Futbol’.
To date, the One World Futbol has reached more than 165 countries through One World Futbol Project’s growing global network of organizations, bringing football to an estimated 21 million youth worldwide.
‘Using football to pursue social and development goals like gender equality is something we fully support. This is a wonderful new initiative leveraging the world's most popular sport and I am excited about such creative possibilities’, concluded Prince Ali Bin Al Hussein.
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